Author Topic: How The Nike React Is Destined To Change The Running Game  (Read 118 times)

Offline Liule70

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How The Nike React Is Destined To Change The Running Game
« on: January 31, 2018, 06:50:46 AM GMT GMT »
After a decade of Lunarlon technology — the foam core that allows the force of impact to evenly distribute on your foot — nike air max 97 womens uk sale decided that it was time to develop something a little new, and after three years of development, Nike is releasing a sneaker that’s a lighter, bouncier, and makes you go faster. Named Nike React for the way it responds to your foot, the sneaker puts a spring in your step that will help your performance on the pavement or the track. I spoke to Brett Holts, vice president of running footwear at Nike about why it developed the Nike React, how it’s different from Lunarlon technology and more.

Why did Nike decide that it was time to develop a new running shoe?

We’re always going to push technology and innovation forward. React is something that we’ve been working on for a little over three years and we know this is where most runners gravitate towards — soft, comfortable cushioning is always going to be a place that runners want to come to. So off white air max 90 for sale going to be a decade, so it’s time to come with something new.

How is Nike React different from Lunarlon?

The biggest improvements for nike air max 1 anniversary blue from where we were with Lunarlon where the limitations of Lunarlon are that we had a core of the actual foam itself. We had to actually put that around a firmer carrier to protect that Lunarlon core, so that added a little bit of weight. It also added a little bit of weight to what we call stock fit, which basically glues the two pieces together, so that adds a layer of glue that really takes way from the purity of the experience. What React does is it removes any dual densities or any need to co mold anything, so we really get all those characteristics of really lightweight, really soft cushioned, but also responsiveness in one pure component of foam under the foot.

Nike Flyknit has been a technology we’ve used since 2012. I think every shoe we’ve used it in gets better and better. I think the biggest benefit is because there are so many runners out there, there are so many different shapes and foot strike and foot types, that we’re really utilizing it to try to get as one to one with the majority of runners’ feet as possible, and really know what the traditional way of making uppers is called cut and sew where we’re cutting, and literally sewing multiple different materials together to create that upper. What we can do with nike air max thea ultra flyknit is transition seamlessly from zones. No seams. The only seam is actually where it comes together in the heel, so it comes off the Flyknit machine as one seamless piece, and then we just sew it to close it up right here. So we can use different yarns, so there’s stretch-based Lycra yarns, a forefoot here in the vamp, so it gives you a little bit of stretch of the tip to provide that custom fit one to one, but also areas where there is no stretch to provide the support, the stability so you don’t roll your ankle like that.