Author Topic: Pandora ads promote Jackson to millennials through JACK campaign  (Read 258 times)

Offline chenxiaoc35

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Pandora ads promote Jackson to millennials through JACK campaign
« on: January 25, 2018, 08:55:43 AM GMT GMT »
JACKSON, pandora rea listeners in Ann Arbor, Lansing and Jackson are the target of a new campaign to promote downtown Jackson.

Dubbed under the name JACK, the campaign put on by the Jackson Anchor Initiative is targeting people ages 25 to 34 to rewrite the narrative of Jackson.

The pandora sverige is a nonprofit organization funded by 18 Jackson-area businesses to solve workforce issues.

"We settled on JACK to be punchy and cut through the clutter," Anchor Initiative Chief Operating Officer Jacob Hurt said. "We wanted to have some attitude, some edge."

Beginning in December, JACK targeted nine pandora stockholm codes in Jackson, Lansing and Ann Arbor with a pair of Pandora advertisements. The radio ads include the JACK logo and corresponding insignia.

The ads will run through February, but may be renewed later in the year. Pandora hasn't provided data on the reach of the campaign yet, Hurt said.

In addition, the utförsäljning pandora bought roughly 100 key words on search engines, bringing up as a banner listing after a search. The group is also considering billboards along I-94 and U.S. 127.

The advertisements are meant to talk up the business and entertainment strengths of downtown Jackson, Hurt said. The gears in the logo mark the heritage of Jackson's manufacturing and future of innovation, he added.